10:40 - 11:10

When 80% of all traffic is video, what can help you rise above the noise??

• Choosing the right video length for the right channel – byte sized vs long form video content and their use cases
• Planning for live video in your content strategy – sounds counter-intuitive but will pack a massive engagement punch
• ‘It’s out of my budget’ – how to jump the time, budget and resources hurdle when it comes to embracing video in your strategy?

Jamie Mckenzie, Producer/Director – Pure Productions