LET’S TALK BURGERS, CUSTOMERS AND AUTOMATION FOR SMEs

Does your marketing strategy help you attract and engage your customers at scale? More importantly, are you talking to your customers when and where they want?

Join us at our next Fresh Marketing Breakfast aimed at small-to-medium enterprises (SMEs) where Burger Fuel’s Global Chief Marketing Officer talks through lessons about integrating automation into their customer journey, their creative process and what the priorities are for personalisation in 2019.

If unmanaged, automated marketing can be full of challenges and unexpected costs. Simon Breed, Managing Director from Twenty CX, will talk about how to attract and retain customers through digital touchpoints and effective automation, while ensuring this is achievable and affordable.

Join us for breakfast as our industry-leading experts discuss:

  • The realities of constructing and implementing automation – Reducing the workload while increasing the lead generation;
  • Creating high performance automation and the value of A/B testing – Bringing your creative campaigns to life and drawing out the value of the data you gather;
  • Creativity, segmentation and personalisation in automation – Driving an omni-channel strategy that builds engagement;
  • Measuring what matters – What we know about our customers and how that drives our marketing automation strategy;
  • Design A/B testing strategies that work and build trust with your audience when they know they are being surveyed by a robot.

Get new and existing customers knocking on the door while Increasing visitation, sign-up and conversion for your brand and product lines.

Fresh Marketing Breakfast:
Marketing automation for SMEs in a world of personalisation

EMA Business Hub
Auckland

Thursday, 4th July 2019

DON'T MISS OUT

speakers

keynote Simon Breed Managing Director - Twenty CX
keynote Alexis Lam CMO - BurgerFuel Worldwide / Director - Society

Programme

Day 1 04 July 2019
08:00 - 08:25

Attract, engage and retain: Getting the right people into your ecosystem and making the most out of automated marketing

  • Reducing the workload while increasing the lead generation – The realities of constructing and implementing automation
  • Insights and nurturing prospects – How to capitalise on your existing engagement
  • Creating high performance automation and the value of A/B testing – Bringing your creative campaigns to life and drawing out the value of the data you gather

Simon Breed, Managing Director – Twenty CX

08:25 - 08:50

BurgerFuel’s digital customer experience – Designing engagement and building trust that delivers results

  • Creativity, segmentation and personalisation in automation – driving an omni-channel strategy that builds engagement
  • Our customers, our touch points and what we’ve learnt about their wants, desires and drivers
  • Measuring what matters – what we know about our customers and how that drives our marketing automation strategy

Alexis Lam, Chief Marketing Officer – BurgerFuel Worldwide / Director – Society

REGISTRATION & PRICING

EMA Members

$69.00 +GST

  Complimentary Wi-Fi
  1 CPD Hours
  Working Breakfast
  Free parking – EMA Parking Building, Auburn Street

Non-Members

$89.00 +GST

  Complimentary Wi-Fi
  1 CPD Hours
  Working Breakfast
  Free parking – EMA Parking Building, Auburn Street

venue & location

Attract, engage and retain customers with high performing automation strategies designed for SMEs.

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