CREATING BRAND AND PRODUCT STORIES FOR EVERYDAY BUSINESSES

Ignite your customer’s curiosity and convert them through a genuine desire and need that keeps them coming back for more.   Join us at our Fresh Marketing breakfast to get a practical how-to on building content in-house.  Great social and video content isn’t about needing loads of equipment you can’t afford, it’s about telling the right story, to the right people in a way they enjoy.

Learn from Little Giant about bite-sized storytelling and how short-form narratives are building brand and product stories that demand your customer’s attention.  If a picture is worth a thousand words, learn how to take a raw idea and bring it to life

Dan Maas from icebreaker will share how they drive creativity within their team.

Join us as we discuss:

• Product vs service – Cultivating the right stories for different types of offerings
• Iterative Marketing – How to grow your audience over time and cultivate a genuine connection
• Spreading the gospel – Building word-of-mouth to leverage a customer’s “good experience” and keep them coming back
• Learn it today, use it tomorrow – how to get your in-house team driving your creative and delivering content now

Outsourcing isn’t always an option, but with easy-access technology and intuitive drag-and-drop software you can buy yourself, you can start telling the stories your customers care about.

Fresh Marketing Breakfast:
Using Storytelling to Ignite Curiosity

EMA Business Hub
Auckland

Wednesday,
27th February 2019

DON'T MISS OUT

speakers

guest Dan Maas Global Head of Digital Content - icebreaker
guest Ian Howard Managing Director - Little Giant

Programme

Day 1 27 February 2019
07:50 - 08:00

MC Introduction

Fabian Takiari, Portfolio Manager  – EMA

08:00 - 08:25

Simple Ideas, Legendary Stories, Maximum Returns – The Science and Art of Storytelling

  • The gamble of short term discount vs long term relationship while balancing Product Vs. service – cultivating the right stories for different types of offerings
  • Taking your raw ideas and translating them into your campaign and channel strategy
  • Bite-sized storytelling – a picture is worth a thousand words, so what can you say in 7 seconds?
  • Iterative Marketing – How to grow your audience over time and cultivate a genuine connection

Ian Howard, Managing Director – Little Giant

08:25 - 08:50

Case Study: How icebreaker Approaches Content Marketing of a New Zealand Brand to Take on The World!

  • Your customer, your relationship and your brand – how to leverage a customer’s “good experience” and build stories that mean something
  • How icebreaker mapped out their content and storytelling to achieve tangible business objectives
  • Biting off more than you can chew? – when to use an agency, how to brief well to reduce costs and take your creative to the next level.
  • Measuring success of your storytelling campaign with key takeaways of storytelling on a global scale.

Dan Maas, Global Head of Digital Content – icebreaker

REGISTRATION & PRICING

EMA Members

$69.00 +GST

  Complimentary Wi-Fi
  1 CPD Hours
  Working Breakfast
  Parking on Site

Non-Members

$89.00 +GST

  Complimentary Wi-Fi
  1 CPD Hours
  Working Breakfast
  Parking on Site

venue & location

Storytelling to build customer relationships that will last a lifetime.

Related Short Courses

Social Media Marketing with Hootsuite Certification

In this 2-day course you will learn how to take your Social Marketing skills to the next level, from optimising your presence on the major social networks to creating a sophisticated social marketing strategy, and more.

Change Tools for Managers

If you’re tasked with implementing change while managing the day-to-day in your area, this programme is ideal. It provides practical techniques for equipping your team to implement the change while still meeting their ongoing customer and team requirements.

Zero In - On Time Management

If you are struggling to stay on track, and you constantly feel overwhelmed by your workload, this useful course will teach you how to manage your time better so you can have more me-time.