Increasing your impact in the digital business world

When business budgets are tight, you need to make every campaign count. So how do you maximise impact, stretch every penny and create a short & long-term digital marketing strategy by mining data you already have?

Join us for this breakfast event and learn the psychology behind influencing digital communities and individuals from the very best; Melanie Spencer, Co-CEO of the multi award-winning Socialites and The Social Club will discuss how to keep your customers engaged during product or service change, and how to communicate effectively when your business is evolving.

Once you know who you are talking to and how to get your message across, how do you build long term engagement strategy through your digital platforms to keep people coming back for more? Chief Growth Officer, Michael Friedberg from MEGA Limited will share how to craft the perfect plan tailored to your business needs and goals so you can get the most out of the resources you have got to work with.

Our experts will also dive into:

  • Breaking down how influence works across communities and individuals – choosing the right assets for your business using content that the target audience cares about
  • Utilising your SEO data, website analytics and social media traffic to get results – how do you efficiently use your current resources to deliver better customer experience?

Leveraging Digital in
a Post-COVID World

Days
Hours
Minutes
Seconds

Speakers

Chief Executive Officer
Marketing Association

Co-Chief Executive Officer
Socialites & The Social Club

Chief Growth Officer
MEGA Limited

Digital Marketing Manager
MEGA Limited

Schedule

7:20 - 7:50

Registration and Networking - breakfast is served

7:50 - 7:55

MC Opening Remarks

John Miles, Chief Executive Officer – Marketing Association

7:55 - 8:15

Understanding the framework behind what and how people are influenced

  • Breaking down how influence works across communities & individuals – choosing the right acquisition model for your business using content that the target audience cares about
  • Keeping your customers engaged during change – how does communication works with your market when core services or products are evolving?

Melanie Spencer, Co-CEO –  Socialites & The Social Club

8:15 - 8:35

Maximising the data you already have to get the result that you want

  • Utilising your SEO data, website analytics and social media traffic to get results – how do you efficiently use your current resources to deliver better customer experience?

  • Digital marketing hacks – how do you use data for bigger conversion rate?

Michael Friedberg, Chief Growth Officer – MEGA Limited

Edward Martin, Digital Marketing Manager – MEGA Limited

8:35 - 8:55

Panel discussion - Q&A

8:55 - 9:00

MC Closing remarks

Individual Registration

EMA Members

$ 69
00 +GST
  • Complimentary Wi-Fi
  • 1.5 CPD Hours

Non-Members

$ 89
00 +GST
  • Complimentary Wi-Fi
  • 1.5 CPD Hours

Venue & Location

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