Marketer and scientist, with a passion for technology, Ally leads the brand for the no-frills telco, Skinny.
After graduating with a BSc Sport Science, Ally quickly moved from sales to sports marketing, relocating to the USA for triathlon brands Blueseventy, and the start-up nutrition brand nuun. It is there she learnt the intricacies of large-scale commercialisation while working with brands such as Lifetime Fitness & Microsoft’s Pro Club. After moving back to NZ, she did a stint at Les Mills New Zealand, however discovered an ardour for technology after finding herself at Vodafone NZ, which then led to brand leadership at Skinny.
In 2018, Ally led Skinny through a successful rebrand, equating in an unusually instant increase in profitability and a plethora of international marketing awards in collaboration with agencies ColensoBBDO, PHD NZ & Platform29.
She believes through-the-line brand experience is the key to delivering ultimate effectiveness.