08:25 - 08:50

BurgerFuel’s digital customer experience – Designing engagement and building trust that delivers results

  • Creativity, segmentation and personalisation in automation – driving an omni-channel strategy that builds engagement
  • Our customers, our touch points and what we’ve learnt about their wants, desires and drivers
  • Measuring what matters – what we know about our customers and how that drives our marketing automation strategy

Alexis Lam, Chief Marketing Officer – BurgerFuel Worldwide / Director – Society

Quick Info

  • July 4, 2019
  • 08:25 - 08:50

Speakers