08:25 - 08:50

Case Study: How icebreaker Approaches Content Marketing of a New Zealand Brand to Take on The World!

  • Your customer, your relationship and your brand – how to leverage a customer’s “good experience” and build stories that mean something
  • How icebreaker mapped out their content and storytelling to achieve tangible business objectives
  • Biting off more than you can chew? – when to use an agency, how to brief well to reduce costs and take your creative to the next level.
  • Measuring success of your storytelling campaign with key takeaways of storytelling on a global scale.

Dan Maas, Global Head of Digital Content – icebreaker

Quick Info

  • February 27, 2019
  • 08:25 - 08:50