08:25 - 08:50
Case Study: How icebreaker Approaches Content Marketing of a New Zealand Brand to Take on The World!
- Your customer, your relationship and your brand – how to leverage a customer’s “good experience” and build stories that mean something
- How icebreaker mapped out their content and storytelling to achieve tangible business objectives
- Biting off more than you can chew? – when to use an agency, how to brief well to reduce costs and take your creative to the next level.
- Measuring success of your storytelling campaign with key takeaways of storytelling on a global scale.