08:00 - 08:25
Simple Ideas, Legendary Stories, Maximum Returns – The Science and Art of Storytelling
- The gamble of short term discount vs long term relationship while balancing Product Vs. service – cultivating the right stories for different types of offerings
- Taking your raw ideas and translating them into your campaign and channel strategy
- Bite-sized storytelling – a picture is worth a thousand words, so what can you say in 7 seconds?
- Iterative Marketing – How to grow your audience over time and cultivate a genuine connection