Managing Director - Little Giant
Ian started his career as a London-based journalist before stumbling into the television industry. After a few years as a television producer he switched focus to digital storytelling where he pioneered web, mobile and social brand extensions for UK giants GMTV and ITV.
After a move from the UK to New Zealand, he embarked on a mission to create great brand experiences for some of the biggest companies in the country, holding senior strategic roles at TVNZ (Creative Strategist), Young & Shand (Strategy Director) and Interbrand (Head of Strategy).
Ian has led strategic engagements with some of the biggest companies in NZ including Spark, Frucor, Genesis Energy, Kiwi Property, Air New Zealand, Lion Nathan, Goodman Fielder and Beam Global. He has also appeared as a digital commentator on ONE News and is a regular speaker on the conference circuit.