Charles Haddrell

Customer Director - NZTE's

Charles leads one of NZTE’s teams of Customer Managers in Auckland with a portfolio of over 100 companies predominantly in the technology sector.

He joined NZTE in 1998 as a Business Development Manager in Madrid and was most recently a Customer Manager working mainly with creative, technology and services companies.

Charles has extensive international business experience, working in sales and marketing roles in Sweden, Italy and Spain as well as New Zealand.  He spent four years as New Zealand’s Trade Commissioner and Consul General in Milan, responsible for markets including Italy, Eastern Europe, Russia and Scandinavia. 

He is a member of the NZ Institute of Directors and currently holds a position on the Board of Akarana (Auckland) Rugby League.

Charles has a National Diploma in Business Studies from Otago Polytechnic, a Diploma in Management from NZIM, a Diploma in International Studies from the Sociedad de Altos Estudios Internacionales de España and has studied sustainable economic development at the Complutense University of Madrid. 

Charles is also a published author of a number of books including Remembering Jock, the best-selling New Zealand non-fiction book ‘Top to Bottom’, and was the co-author of Marc Ellis’ ‘Good Fullas – A Guide to Kiwi Blokes’.

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