Founder - Storytech and Toothcrush
James is the founder of innovation company Previously Unavailable which he created in 2014 following a career as a strategic planner in the advertising industry. In 2013 he was named the world’s #1 planning director, following many years as head of planning at Auckland ad agency Colenso BBDO. Previously Unavailable recently launched a world-first digital platform, Storytech, which helps startups and small businesses develop their brand strategy for a fraction of the traditional cost. James is also the author of The Case for Creativity, a book about the link between creativity and business success, described by The Coca Cola Company as “beautiful words of wisdom”.